
The devil is in the detail
I was on a Durham to York train, and something caught my eye: every window blind is positioned at exactly the same height. Most passengers won't consciously notice it, yet the carriage feels neat, cared for, and somehow right. This detail costs nothing but creates an immediate impression that someone cares. SO, WHAT DOES THIS MEAN FOR BUILDINGS? FIRST IMPRESSIONS MATTER – People may not say why, but when details are right, they instinctively trust that everything else is too. We judge spaces quickly and instinctively. If something looks right, people assume it is right - until proven otherwise. Unfortunately, the reverse is equally true. DETAILS SIGNAL COMPETENCE – When someone notices little things like that blinds are aligned, they unconsciously conclude that important things are taken care of, systems must be compliant, building systems must be properly maintained, and safety must be taken seriously. These logic leaps happen instantly. SMALL THINGS SAY ‘YOU MATTER’ – If small detail
17 December 2025

A bit of fun - my NASCAR connection
This post is just a bit of fun. My business is called Spingate, it’s actually named after a house and beyond that we have no idea what it means. However, when you type the name into Google (or Bing or any other search engine) you get two results: - My company (or companies) - The 2013 Federated Auto Parts 400 was a NASCAR Sprint Cup Series stock car race held on September 7, 2013, at Richmond International Raceway in Richmond, Virginia, United States Could you get more different than a company based in England offering a range of class leading management consulting and property solutions (well I would say that!) and car racing? Not really. So firstly, I got there first with the name! having established my company several years before the race but as Wikipedia notes: “The race was marred by a controversial finish, after evidence surfaced that two teams were found to have manipulated the outcome of the race and Chase positions in the final ten laps. NASCAR ultimately determined that Mich
1 January 2025
